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two-up-one-back strategy

Толкование Перевод

1 two-up-one-back strategy

Военный термин: стратегия развёртывания сил в двух эшелонах в соотношении 2:1

Универсальный англо-русский словарь > two-up-one-back strategy
2 two-up-one-back strategy

стратегия развертывания сил в двух эшелонах в соотношении 2: 1

English-Russian military dictionary > two-up-one-back strategy
3 strategy

стратегия; см. тж. doctrine, concept, policy

massive (nuclear) reprisal strategy — стратегия «массированного возмездия», стратегия нанесения массированных ответных ЯУ

massive (nuclear) retaliation strategy — стратегия «массированного возмездия», стратегия нанесения массированных ответных ЯУ

— acceptable risk strategy

— accomplished fact strategy

— action-reaction strategy

— active counteraction strategy

— adopt a strategy

— aerospace strategy

— air strategy

— alliance strategy

— allied strategy

— all-out war strategy

— ambiguity strategy

— annihilation strategy

— appropriate reaction strategy

— appropriate response strategy

— area pressure strategy

— asymmetrical containment strategy

— Atlantic strategy

— attrition strategy

— balance of power strategy

— base strategy

— beheading strategy

— block strategy

— Blue Water strategy

— breakthrough strategy

— broad front strategy

— carry out the national military strategy

— coalition defense strategy

— coalition strategy

— conflict strategy

— containment strategy

— continental strategy

— controlled response strategy

— counter containment strategy

— crisis prevention strategy

— dagger-at-the-underbelly strategy

— damage-limiting strategy

— decapitation strategy

— deep-sea strategy

— defense strategy

— defensive strategy

— deferring aggression strategy

— destruction strategy

— deterrence strategy

— deterrent strategy

— develop a strategy

— direct confrontation strategy

— direct strategy

— dissuasion strategy

— double thrust strategy

— facing-all-ways defense strategy

— first-strike strategy

— flexible operations strategy

— flexible option strategy

— flexible reaction strategy

— flexible response counterforce strategy

— flexible response strategy

— force projection strategy

— fortress America strategy

— forward technology strategy

— global strategy

— grab and hold strategy

— graduated response strategy

— grand strategy

— high-cost-of-entry strategy

— high-risk strategy

— independent defense strategy

— indirect strategy

— ink spot strategy

— interventionist strategy

— limited strike strategy

— limited war strategy

— low-risk strategy

— maritime strategy

— massive long-range bombing strategy

— military alliance strategy

— military strategy

— minimax strategy

— minimum deterrence strategy

— minimum medium risk strategy

— mini-nuke strategy

— minor strategy

— missile strategy

— mixed strategy

— multioption nuclear strategy

— multiside selection strategy

— mutual devastation strategy

— mutual-deterrence strategy

— national coordinative operational military strategy

— national security strategy

— national strategy

— naval strategy

— no cities strategy

— nonnuclear strategy

— non-war strategy

— nuclear all-or-nothing strategy

— nuclear option strategy

— nuclear strategy

— nuclear targeting strategy

— nutcracker strategy

— ocean strategy

— offense-only strategy

— offensive forward strategy

— offensive strategy

— operational strategy

— out of city strategy

— Pacific strategy

— peripheral strategy

— phase strategy

— pragmatic strategy

— pre-nuclear strategy

— protracted limited nuclear war strategy

— quiet creeping counterrevolution strategy

— realistic containment strategy

— realistic deterrence strategy

— redirection strategy

— retaliation strategy

— retaliatory strategy

— selective option strategy

— shield and sword strategy

— single weapon strategy

— single-thrust strategy

— sister-city strategy

— small strategy

— space strategy

— stable deterrence strategy

— stalemate strategy

— strike second strategy

— strike-back only strategy

— superior counteraction strategy

— symmetrical containment strategy

— tactical nuclear strategy

— tactical strategy

— total force strategy

— total strategy

— total war strategy

— transmission time strategy

— trigger strategy

— two-up-one-back strategy

— victory-through-airpower strategy

— war-fighting strategy

— war-winning strategy

— wearing-out strategy

English-Russian military dictionary > strategy
4 pair

pɛə
1. сущ.
1) а) пара (два одинаковых предмета) a pair of socks (shoes, gloves) ≈ пара носков (ботинок, перчаток) a pair of stairs/steps ≈ марш, этаж a different pair of shoes, a different pair of boots ≈ другое дело pair of hands pair of wheels pair of lawn sleeves б) парные предметы (образованные из двух одинаковых частей, не являющихся сами по себе отдельными предметами) a pair of spectacles ≈ очки
2) а) (супружеская) чета;
жених с невестой a newly-married pair ≈ молодожены б) пара танцующих, партнеры (в танце) в) пара брачующихся животных
3) множество из двух людей, сходное по функциям, целям, убеждениям, воззрениям и т.д. а) мн. партнеры (в картах) б) парл. два члена противных партий, не участвующие в голосовании по соглашению
4) смена, бригада( рабочих)
5) группа, множество предметов (часто превышающее количество двух;
)
2. гл.
1) располагать(ся) парами
2) образовывать пару, перен. начать сотрудничество One conservative started to pair with two Labour members. ≈ Один из представителей партии консерваторов начал сотрудничать с двумя лейбористами.
3) а) сочетать(ся) браком (о людях) б) ставить в пару (в танце, в спорте) в) случать, спаривать(ся) (о животных) ∙ pair off pair up pair with пара;
парные предметы - a * of shoes пара туфель - a * of eyes (hands, feet) (разговорное) пара глаз (две руки, две ноги) - in *s парами - * of geaars (техническое) пара сопряженных зубчатых колес - * of wheels( автомобильное) двойной скат колес - a * of stairs марш, этаж - a * of steps лестничный марш;
лестница-стремянка вещь, состоящая из двух частей - a * of trousers пара брюк - in a * of jeans в джинсах - a * of scossors (compasses, spectacles, scales) ножницы (компас, очки, весы) пара животных (самец и самка) пара лошадей - a carriage and * карета, запряженная парой лошадей пара;
супружеская чета;
жених с невестой пара танцующих и т. п. партнеры в картах (парламентское) два члена противных партий, не участвующие в голосовании по взаимному соглашению( спортивное) двойка без рулевого бригада рабочих, шахтеров - a * of ten men were working at night-shift underground группа рабочих из десяти человек работала в ночную смену под землей( - pair) как компонент слоожных слов со значением такой-то этаж - one (two-, three) pair front( back) комната во втором (третьем, четвертом) этаже на улицу (во двор) - a spacious room on the two-pair front большая комната на третьем этаже, окнами на улицу > a * of hands (feet) трудовой человек, работник > * of lawn sleeves епископ > another * of shoes другое дело > to take (to show) a clean * of heels удрать;
только пятки засверкали располагать парами;
подбирать под пару располагаться парами соединять по две сочетать браком сочетаться браком спаривать, случать( животных) спариваться( о животных) (спортивное) составлять порядок встреч (парламентское) договариваться о неучастии в голосовании (о двух членах противных партий) dotted ~ точечная пара ~ пара;
in pairs парами;
a carriage and pair карета, запряженная парой pair в сложных словах означает комната;
one (two, three) pairfront (back) комната на втором (третьем, четвертом) этаже, выходящая на улицу (во двор) ordered ~ упорядоченная пара pair в сложных словах означает комната;
one (two, three) pairfront (back) комната на втором (третьем, четвертом) этаже, выходящая на улицу (во двор) ~ вещь, состоящая из двух частей;
парные предметы;
пара;
a pair of scissors( spectacles, compasses, scales) ножницы (очки, циркуль, весы) ~ парл. два члена противных партий, не участвующие в голосовании по соглашению ~ пара;
in pairs парами;
a carriage and pair карета, запряженная парой ~ pl партнеры (в картах) ~ располагать(ся) парами;
подбирать под пару ~ смена, бригада (рабочих) ~ соединять(ся) по двое ~ сочетать(ся) браком ~ спаривать(ся), случать ~ супружеская) чета;
жених с невестой ~ attr. парный ~ вещь, состоящая из двух частей;
парные предметы;
пара;
a pair of scissors( spectacles, compasses, scales) ножницы (очки, циркуль, весы) a ~ of socks (shoes, gloves) пара носков (ботинок, перчаток) ~ off разг. жениться, выйти замуж( with) ~ off разделять(ся) на пары;
уходить парами ~ ~ of stairs (или of steps) марш, этаж pigeon ~ мальчик и девочка (близнецы или единственные дети в семье) strategy ~ пара стратегий

Большой англо-русский и русско-английский словарь > pair
5 pair

[pɛə]

dotted pair точечная пара pair пара; in pairs парами; a carriage and pair карета, запряженная парой pair в сложных словах означает комната; one (two, three) pairfront (back) комната на втором (третьем, четвертом) этаже, выходящая на улицу (во двор) ordered pair упорядоченная пара pair в сложных словах означает комната; one (two, three) pairfront (back) комната на втором (третьем, четвертом) этаже, выходящая на улицу (во двор) pair вещь, состоящая из двух частей; парные предметы; пара; a pair of scissors (spectacles, compasses, scales) ножницы (очки, циркуль, весы) pair парл. два члена противных партий, не участвующие в голосовании по соглашению pair пара; in pairs парами; a carriage and pair карета, запряженная парой pair pl партнеры (в картах) pair располагать(ся) парами; подбирать под пару pair смена, бригада (рабочих) pair соединять(ся) по двое pair сочетать(ся) браком pair спаривать(ся), случать pair супружеская) чета; жених с невестой pair attr. парный pair вещь, состоящая из двух частей; парные предметы; пара; a pair of scissors (spectacles, compasses, scales) ножницы (очки, циркуль, весы) a pair of socks (shoes, gloves) пара носков (ботинок, перчаток) pair off разг. жениться, выйти замуж (with) pair off разделять(ся) на пары; уходить парами pair pair of stairs (или of steps) марш, этаж pigeon pair мальчик и девочка (близнецы или единственные дети в семье) strategy pair пара стратегий

English-Russian short dictionary > pair
6 near cash

!

гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.

Introduction

This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.

Principles of the framework

The UK's public spending framework is based on several key principles:
"
consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;
" "
the judgement of success by policy outcomes rather than resource inputs;
" "
strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and
"
the proper costing and management of capital assets to provide the right incentives for public investment.

The Government sets policy to meet two firm fiscal rules:
"
the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and
"
the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.

Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.

Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)

The framework for public expenditure is divided between
"
Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and
"
Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.

More information about DEL and AME is set out below.

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Departmental Expenditure Limits ( DEL)

In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.

To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.

Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.

Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.

There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.

Annually Managed Expenditure ( AME)

AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.

AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.

AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.

Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.

Total Managed Expenditure

Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.

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Resource Accounting and Budgeting ( RAB)

Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets.
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Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest.
"
Within the Resource Budget DEL, departments have separate controls on:
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Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and
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Administration Budgets (see below)

Administration Budgets

The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.

Spending Reviews

The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.

The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.

Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.

The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:
"
provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;
" "
enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;
" "
introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and
"
not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.

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Comprehensive Spending Review 2007

To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.

A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:
"
an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;
" "
an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;
" "
to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with
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further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.

The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.

Obtaining good performance

Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.

The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.

Technical Notes explain how performance against each PSA target will be measured.

Departmental Investment Strategies (DISs)

To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.

This document was updated on 19 December 2005.

Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money

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GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money
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GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money

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GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.

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64Managing Public Money

Англо-русский экономический словарь > near cash
7 acronyms (new and funny)

•• Широкое употребление сокращений – неотъемлемая черта любого живого современного языка. Многих это раздражает, но сокращения – реальность, с которой обязательно должен считаться переводчик. И в русском, и в английском языке, особенно в течение ХХ столетия, «накопились» тысячи, а возможно десятки тысяч сокращений. Но не случайно я поставил это слово в кавычки, ибо сокращения не столько накапливаются, сколько появляются и либо «прячутся», либо исчезают. Иными словами, у них часто весьма узкая сфера распространения и недолгий век. Но какие-то из них – довольно многие – закрепляются в языке практически на всем его «пространстве». Так, почти любому американцу известны такие сокращения, как UN – именно так, а не UNO (United Nations), DC (District of Columbia), NFL (National Football League), PTA (Parent Teacher Association), CD (в зависимости от контекста compact disc или certificate of deposit – срочный сберегательный вклад), MBA (Master of Business Administration), CNN (Cable News Network). В двух последних случаях сокращение живет, можно сказать, своей собственной жизнью, так как многие не знают или забыли его расшифровку. У нас в стране все или почти все знают, что такое ООН, ИТАР-ТАСС (тоже, пожалуй, в отрыве от расшифровки), ЧП, НТВ, ВВС (Военно-воздушные силы), фактически превратившиеся в слова вуз и кпд (коэффициент полезного действия) и многие другие сокращения.

•• Для переводчика английского языка проблематика сокращений особенно актуальна, так как в последние два десятилетия американцы стали употреблять их значительно чаще, чем раньше. Наверное, они очень спешат, и даже электроника, вроде бы экономящая уйму времени, кажется, лишь подстегивает их бег.
•• Начнем поэтому с сокращений, многие из которых получили распространение в переписке по электронной почте (ежедневно по электронной почте отправляется 9,8 миллиарда сообщений, из них, согласно оценкам, около половины – в Америке), но постепенно проникают и в другие сферы:
•• ASAP (произносится по буквам) – as soon as possible;
•• BTW – by the way;
•• FCOL – for crying out loud! Это забавное выражение, приблизительный русский эквивалент которого – Ну неужели не ясно? – популярно особенно среди молодежи, но мне приходилось слышать его и от людей достаточно солидных, например, бывшего госсекретаря США Джеймса Бейкера;
•• FYI – for your information;
•• IMO – in my opinion (вариант, популярный в молодежной среде – IMHO – in my humble opinion);
•• IOW – in other words;
•• OTOH – on the other hand;
•• TTYL – talk to you later;
•• WYSIWYG – what you see is what you get. Это выражение, которое впервые встретилось мне в 1972 году во время показа по телевидению знаменитой хоккейной серии СССР-Канада (плакат с этим лозунгом развернули на трибунах канадские болельщики), каждый понимает, наверное, немного по-своему. В данном случае оно значило что-то вроде Мы играем в открытую, а может быть Мы вам покажем. Иногда возможен и почти буквальный перевод: Что видишь, то имеешь. He’s not changed. I’ll argue that till death. What you see is what you get (губернатор штата Коннектикут Дж. Роуланд о президенте Дж.Буше, цитирую по «Нью-Йорк таймс») –...Он весь на виду. В последнее время сокращение WYSIWYG используется также для обозначения программ, позволяющих создавать страницы (сайты) в Интернете, не прибегая к кодированию. Кстати, это выражение не следует путать с as is – так говорят о товарах (часто с явными или скрытыми дефектами), которые продаются с большой скидкой, но без права покупателя предъявлять претензии ( complaints – см. статью претензия в русско-английской части словаря).
•• Интересный класс сокращений – имена президентов США. Мне известно по крайней мере три таких сокращения:
•• FDR – Franklin Delano Roosevelt и, соответственно, FDR Drive – шоссе имени Рузвельта (в Нью-Йорке);
•• JFK – John Fitzgerald Kennedy и JFK Airport (в Нью-Йорке);
•• LBJ – Lyndon Baines Johnson.
•• При президенте Клинтоне некоторое распространение получили сокращения POTUS, VPOTUS и FLOTUS, соответственно President/Vice President/First Lady of the United States.
•• Нынешнего президента Джорджа Буша (у нас принято называть его «младшим») в США именуют George W. Bush (его отец – просто George Bush, хотя официальное его имя – George H. W. Bush – George Herbert Walker Bush). В журналистике встречается упоминание его имени как W или фамильярное Dubya, например, в заголовке статьи в журнале Men’s Health: Dubya’s Sobering Up Strategy: Will It Work for You? – Подходит ли вам стратегия протрезвления «младшего»?
•• Эпоха компьютеров и Интернета породила огромное количество сокращений, большинство из которых знакомы лишь «продвинутой» публике, однако некоторые надо знать:
•• FAQ – frequently asked questions (специальная страница на многих сайтах, содержащая ответы на часто задаваемые вопросы);
•• HTML – hypertext markup language (система кодирования для создания страниц в Интернете);
•• ICQ – I seek you (специальный адрес для группового общения в Интернете);
•• URL – uniform resource locator (унифицированная форма обозначения адресов).
•• Сокращение ICQ особенно интересно, так как здесь мы имеем дело с так называемым meta-acronym – сокращением по фонетическому подобию. Раньше было известно, пожалуй, лишь одно такое сокращение: IOU ( I owe you) – долговая расписка, вексель. (Интересно, что похожее MOU – вполне обычное сокращение, которое расшифровывается memorandum of understanding – меморандум о договоренности/взаимопонимании.) В переписке по электронной почте встречается сокращение OIC – Oh I see.
•• В виде одного из компонентов «фонетических псевдосокращений» может выступать цифра 2:
•• B2B – business to business (деловые отношения «бизнес-бизнес»);
•• B2C – business to consumer/customer («бизнес-клиент»).
•• Сокращения с использованием цифр приобретают все большее распространение. Некоторые из них, строго говоря, сокращениями не являются, но условно их можно отнести к этой категории, например 20/20 (произносится twenty-twenty) – то же самое, что у нас окулисты называют единицей, т.е. идеальное зрение. Когда о человеке говорят He has the benefit of 20/20 hindsight, то имеют в виду, что он крепок задним умом.
•• Похожее цифровое сокращение – 24/7 (произносится twenty-four seven). Смысл его ясен из рекламного лозунга телефонной компании: Sprint will be there for you 24/7 – «Спринт» всегда с вами – семь дней в неделю, двадцать четыре часа в сутки.
•• Любому образованному американцу известно, что такое 101: например, History 101 – это начальный курс истории, читаемый первокурсникам (freshmen; второкурсники – sophomores; третьекурсники – juniors; четверокурсники – seniors) в американских университетах. В переносном смысле – азы.
•• Некоммерческие организации, пожертвования в которые позволяют налогоплательщику уменьшить подлежащую обложению сумму своего дохода, называются в США 501 (c) 3 organizations – по нумерации соответствующей статьи законодательства (в устном переводе можно сказать просто благотворительная организация).
•• Также от нумерации идет и сокращение 401 (k) – так называются индивидуальные сберегательные пенсионные счета с отложенной уплатой налога, открываемые работодателями для своих работников. Аналогичные счета, открываемые частными лицами, называются IRA – Individual Retirement Account (в совершенно ином контексте те же буквы обозначают Irish Republican Army – террористическую организацию Ирландская республиканская армия).
•• К условной категории «цифровых сокращений» относится 1-800 number (произносится one eight hundred) – так называются специальные телефонные номера, по которым можно звонить бесплатно (они покупаются компаниями или организациями, заинтересованными в максимальном количестве обращений).
•• Другое «телефонное сокращение» – 911 (произносится nine one one) – номер службы спасения (в США это, как правило, структурное подразделение полиции).
•• Трагический день 11 сентября 2001 года в устной и письменной речи часто обозначается как 9/11 или 9-11 (произносится nine eleven).
•• Номер 411 (произносится four one one) набирается в большинстве штатов при звонке в справочное бюро. В разговорной речи это словосочетание употребляется в смысле информация, сведения: Here’s the 411 on the fishing trip.
•• Наконец, пресловутая компьютерная «проблема-2000», о которой так много говорили, а сейчас потихоньку забывают, обозначалась сокращением Y2K (буква Y в данном случае означает the year, а К – тысячу).
•• Вошли в язык фактически на правах лексических единиц, понятных большинству, принятые Американской киноассоциацией категории кинофильмов, обозначающие их приемлемость для показа зрителям разных возрастов:
•• G – General Audience. All ages admitted;
•• PG – Parental guidance suggested. Some material may not be suitable for younger children;
•• PG-13 – Parents Strongly Cautioned. Some material may be inappropriate for children under 13;
•• R – Restricted. Under 17 requires accompanying parent or adult guardian;
•• NC-17 – No one 17 and under admitted.
•• Эта добровольная, принятая в 1968 году классификация не включает фильмов, которые характеризуются как X-rated (синоним – porn). Кто-то хорошо сказал: «Я не знаю определения порнографии, но всегда узнаю́ ее, когда вижу». Производители подобной продукции не представляют ее на рассмотрение классификационной комиссии Американской киноассоциации и ее не показывают в обычных кинотеатрах. Интересно, что буква X не обязательно обозначает нечто неприличное. Так, Generation X (существует также вариант gen-x и gen-xers) – поколение Икс – это обозначение нового, «непонятного» поколения, вышедшего на арену в 1990-е годы (своего рода «племя младое, незнакомое»). The X-files - название известного кинофильма, переведенное у нас как «Секретные материалы». Здесь просматривается смысловой компонент «запретности», «ограниченного доступа», а в слове X-rays – рентгеновские лучи – скорее «новизны», недостаточной изученности.
•• Значительно проще классификация кинофильмов, принятая в Соединенном Королевстве:
•• U (в соседней Ирландии – Gen) – General release;
•• 12 – Restricted to over-12s (в Ирландии 12PG – Under 12s admitted if accompanied by a parent or guardian);
•• 15 – Restricted to over-15s (в Ирландии 15PG – Under 15s admitted if accompanied by a parent or guardian);
•• 18 – Restricted to over-18s.
•• В переводе категории киноклассификации следует давать латиницей с пояснением на русском языке (например, фильм категории PG-13 – «некоторые фрагменты нежелательно смотреть детям до 13 лет»).
•• Несколько слов о так называемых emoticons – emotional icons. Они были придуманы на заре электронной почты, в 1979 году, Кевином Маккензи (Kevin MacKenzie) для обозначения на письме эмоций, выражения лица и т.п. Наиболее известные из них – :) и :( обозначают, соответственно, улыбку и недовольство. Список этих значков желающие могут найти, например, на сайте www.pb.org/emoticon.html. Иногда их заменяют буквенными сокращениями:
•• <J> – joking;
•• <L> – laughing;
•• <S> – smiling;
•• <Y> – yawning.
•• И последнее. Сейчас в нашей печати и устной речи английские сокращения нередко даются латиницей без расшифровки и перевода, например NTSC, PAL – системы цветного телевидения, GSM – система мобильной телефонной связи, B-1, G-4 – виды американских въездных виз, www. – начальные буквы адресов в Интернете и многие другие. Это, однако, не освобождает переводчика от необходимости внимательно следить за возникающими сокращениями. Скорее наоборот. Ведь если вы «не в курсе», то рискуете не только не понять, но даже не услышать сокращение, которое будет восприниматься как своего рода фонетический шум.
•• * Акронимы, порождаемые во все большем количестве самим темпом нынешней жизни, являются законным предметом лексикографической дискуссии. Например, должны ли отражаться в словарях сокращения, содержащие фонетически читаемые числительные? Есть мнение, что сокращение gr8 ( great) – это просто «выпендреж». Вот что пишет одна из моих корреспонденток: «Есть большая разница между B2B (business-to-business) и gr8. В первом случае создан новый термин, в духе интернетовской лапидарности, а gr8 никакого оправдания, по-моему, не имеет. Просто сор. Упаси Бог от расширения применения таких окказиональных акронимов и их утверждения в языке: в истории письменности была уже революция, связанная с использованием пиктограмм как символов алфавита. Зачем нужна новая (фактически обратная) – непонятно». Уточнение другого корреспондента: «Такой “сор”, как gr8, возник благодаря “услуге обмена короткими сообщениями” (SMS) между мобильными телефонами».
•• И довольно информативное возражение (благодарю автора, выступающего на сайте www.lingvoda.ru под псевдонимом vtora, за это сообщение и многие другие интересные комментарии и замечания): «Подростки с сотовыми телефонами, так называемое Thumb-Generation, т. е. поколение с гиперразвитыми от постоянного клацанья по сотовому большими пальцами, через десять-пятнадцать лет станут CEOs, журналистами, преподавателями, лексикографами и т.д. Часть из них не откажется от SMS-языка, поэтому я не советую игнорировать это явление. Вот сочинение на тему «Как я провел лето» с переводом на BBC English:
•• My smmr hols wr CWOT. B4, we usd 2 go 2 NY 2C my bro, his GF & thr 3:-\@ kds FTF. ILNY, its gr8.
•• Bt my Ps wr so:-/BC o 9/11 tht they dcdd 2 stay in SCO & spnd 2wks up N.
•• Up N, WUCIWUG – 0. I ws vvv brd in MON. 0 bt baas & ^^^^.
•• AAR8, my Ps wr:-) – they sd ICBW, & tht they wr ha-p 4 the pc&qt...IDTS!! I wntd 2 go hm ASAP, 2C my M8s again.
•• 2day, I cam bk 2 skool. I feel v O:-) BC I hv dn all my hm wrk. Now its BAU
•• Here’s the translation:
•• My summer holidays were a complete waste of time. Before, we used to go to New York to see my brother, his girlfriend and their three screaming kids face to face. I love New York, it’s a great place.
•• But my parents were so worried because of the terrorism attack on September 11 that they decided we would stay in Scotland and spend two weeks up north.
•• Up north, what you see is what you get – nothing. I was extremely bored in the middle of nowhere. Nothing but sheep and mountains.
•• At any rate, my parents were happy. They said that it could be worse, and that they were happy with the peace and quiet. I don’t think so! I wanted to go home as soon as possible, to see my friends again.
•• Today I came back to school. I feel very saintly because I have done all my homework. Now it’s business as usual.
•• Должен сказать, что мне удалось правильно расшифровать почти все, за исключением IDTS!, который я принял за Idiots!
•• По сообщению Daily Telegraph, в новом издании Collins English Dictionary есть следующие сокращения:
•• A3 means anytime, anywhere, any place; ATB, all the best; BBL, be back later; HAND, have a nice day; KISS, keep it simple, stupid; and IYKWIMAITYD, if you know what I mean and I think you do. GAL, incidentally, translates as get a life.
•• Недавно по экранам прошло два фильма с подобными акронимами – 2 Fast 2 Furious (с нехитрым «дубль-антандром» – в фильме два главных героя) и известный у нас фильм Л. Мудисона Lilya 4-Ever. Налицо тенденция, набирающая силу.
•• Конечно, SMS – не единственный источник новых сокращений. Их генераторами продолжают являться такие сферы, как политика, война, бюрократия и т.д. Многие из них входят в язык и должны отражаться в словарях.
•• Вот, например, цитата из более чем респектабельного New York Review of Books:
•• The Coalition Media Center, at the Saliyah military base in Doha, Qatar, seems designed to be as annoying and inconvenient as possible for reporters. To get there from the center of town, you have to take a half-hour ride through a baking, barren expanse of desert. At the gate, you have to submit your electronic equipment to a K-9 search, your bags to inspection, and your body to an X-ray scan.
•• K-9 search – обыск с собаками ( canine search). Сразу можно и не догадаться. (Мне сообщили, что K-9 обязан своей популяризацией одноименному фильму с Дж. Белуши и немецкой овчаркой.)
•• Интересное сообщение одного из моих корреспондентов: «Видел карикатуру в журнале New Yorker: в легковом автомобиле едет Годзилла, на заднем плане дымящиеся развалины небоскребов. Номерной знак на машине: “I 8 NY”. Еще есть нефтеперерабатывающая компания Q8. Угадайте откуда». Для недогадливых: I ate New York и Kuwait.
•• Еще одно сокращение стало актуальным в связи с иракской войной. Судя по статье в New York Times, оно пока не всем известно:
•• A few days ago I talked to a soldier just back from Iraq. He’d been in a relatively calm area; his main complaint was about food. Four months after the fall of Baghdad, his unit was still eating the dreaded M.R.E.’s: meals ready to eat. When Italian troops moved into the area, their food was “ way more realistic” - and American troops were soon trading whatever they could for some of that Italian food.
•• Забавно здесь и сказанное о еде way more realistic, т.е. гораздо больше похоже на настоящую/реальную еду. Комментарий моего активного корреспондента (псевдоним Red Threat): «Американцы в шутку расшифровывают MRE как Meals Refused by Ethiopians. Насчет того, что они dreaded, – сказки, просто американцы малость закушались. Лично доводилось умять не одну упаковку – вполне съедобно, пусть и не “обеды, как у мамы”».
•• Официальное американское название «войны с терроризмом» – global war on terrorism, и нередко в текстах это сокращение появляется без предварительной или последующей расшифровки. Так, в одной из статей в журнале Weekly Standard цитируется официальный доклад о Китае:
•• Although most Chinese observers believe the U.S. force posture post-September 11 is based on a legitimate need to prosecute the GWOT, many remain suspicious and have implied that the ‘real’ U.S. intentions behind the realignment will not be known until the GWOT is more or less over.
•• Напоминает нашу ВОВ ( Великую Отечественную войну) – сокращение, которое многих коробит. Еще из этого репертуара – GITMO ( Guantanamo) – строго говоря, не сокращение, а условный акроним, как, скажем, LAX ( аэропорт Лос-Анджелес). Наконец, часто встречается AQ ( Al Qaeda).
•• А вот еще одно сокращение, встречающееся без расшифровки и не всем известное, – FUBAR. Цитата из журнала Atlantic:
•• I never failed to be impressed by the notion that old-fashioned morality – inflexible and unforgiving – is sufficient unto any FUBAR situation human beings can dream up.
•• Расшифровку найти было нетрудно: f( ucked) u(p) b( eyond) a(ll) r( ecognition), равно как и определение: utterly botched or confused (оба – из American Heritage Dictionary). Словари дают и другие расшифровки (часто с пометой polite): fouled up beyond all reason/ recognition/ recovery/ reality. Происхождение сокращения (как и аналогичного SNAFU – situation normal all fouled up) – военное: ( WWII military slang) Fucked up beyond all recognition ( or repair). В переводе приведенного примера, как мне кажется, нет особой необходимости искать что-нибудь аналогичное, с военным оттенком. Вариант:
•• Мне всегда казалась удивительной идея, что старомодной нравственности – никому не уступающей и ничего не прощающей – вполне достаточно, чтобы найти выход из любой, даже самой идиотской/дикой ситуации, в которой может оказаться человек.
•• Свежий пример акронима, порожденного политической борьбой, – RINO. Расшифровка и определение – в статье из журнала Time:
•• Republican Senator Arlen Specter, who has angered conservatives by opposing big tax cuts and being pro-choice, now has the “ RINO hunters” on his trail. RINO stands for “ Republicans in Name Only” - meaning moderate Republicans, who are the target of a zealous but increasingly potent group of conservatives called the Club for Growth. <...> “If we’re going to be a major political force,” says club president Stephen Moore, “we have to defeat one of the incumbent RINOs.”
•• То есть республиканцы только на словах.
•• Помимо отмеченных в «Моем несистематическом словаре» POTUS и FLOTUS встречается (без расшифровки) также SOTU – the State of the Union ( address). Пример из журнала Atlantic:
•• Within the confines of a SOTU address, something for everyone is the traditional way to go. <...> Each of the President’s SOTU addresses has included a surprise element.
•• Первое предложение так и хочется перевести:
•• В посланиях президента « О положении страны» традиционным является принцип «всем сестрам – по серьгам».
•• Следует добавить в словари и сравнительно новую расшифровку PC – political correctness ( politically correct), часто встречающуюся в публицистике:
•• From the mouth of a liberal politician, this list of religious symbols might be criticized as PC-style multiculturalism. (Atlantic) - Прозвучи этот перечень религиозных символов из уст политика-либерала, его стали бы ругать за проповедь культурного многообразия в духе политкорректности.
•• Еще одно дополнение к «Несистематическому»: читая книгу Сузанны Мур In the Cut, я обнаружил, что упущен 900 number. Вот цитата, из которой ясно значение:
•• Before his death Gacy’s voice could be heard on a 900-number by anyone interested enough to pay three dollars a minute to hear Gacy explain that he didn’t kill those boys. (Чаще пишут без дефиса.)
•• Эти номера называют pay-per-call numbers (номера, звонок на который оплачивается). Не знаю, есть ли краткий русский эквивалент. Полезная информация о нюансах этой системы на сайте Федеральной комиссии по связи: http://www.fcc.gov/cgb/consumerfacts/900Fact.html.

English-Russian nonsystematic dictionary > acronyms (new and funny)
8 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising

См. также в других словарях:

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Словари и энциклопедии на Академике

Перевод: с английского на русский

two-up-one-back strategy

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Словари и энциклопедии на Академике

Перевод: с английского на русский

two-up-one-back strategy

См. также в других словарях:

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